The Reign of Barstool Sports

The story behind the company that can't be canceled.

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Barstool Sports has an incredible amount of power over young people, especially young men. A sports media platform that started as a Boston paper handed out at train stops is now worth $450 million according to Forbes. Most of my friends listen to, retweet, watch, or otherwise consume Barstool content of some kind on a daily basis. 

All of this is despite the fact that their founder and unquestioned leader, Dave Portnoy, is a jerk. Portnoy has the dubious honor of having a dedicated “Controversies” section on his Wikipedia page. He had to settle with the National Labor Relations Board over illegal anti-union practices.…